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Increase Your Online Sales: E-Commerce Tips for Retailers

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Following these simple e-commerce tips can help boost your online retail sales.


1. Tell Your Customer’s Story

In a recent interview with Venture Capitalist Hunter Walk, Lee Zalben of Peanut Butter & Co. discussed his formula for growing from one retail location into an e-commerce powerhouse.  The cornerstone of his two-way communication with customers is recipes.  His company creates its own content to market their peanut butter products, but it is the multiplication of these efforts through the creative recipes of customers that is the gas on the fire.  Now, what’s so revolutionary about that – food + recipes?

Nothing. But the broader lesson is that any brand, in any industry is just an ingredient in their customers’ lives.  Your product is an ingredient in the outfit recipe, the room recipe, or the morning routine recipe. Simply ask customers what “recipe” they are creating with your product.  “Show us the room where you put our table,”  or “Show us what you’re wearing our tie with.”  People like to share, but they need a little encouragement. This is one of the most important e-commerce tips that retailers can follow for engagement.


2. Thank Yous and Check Ins

The “thank you” adds a personal touch to your brand to separate you from everyone else who is not doing it (especially mass-merchants).  The “check-in”, however, can lead in many beneficial directions including by opening up a conversation with customers.  Benefits include: a) heading off a complaint, b) getting specific product feedback, and c) facilitating sharing and referrals.


3. Take the Long View (by focusing on “micro-conversions”)

What does the long view mean in e-commerce? It means micro-conversions.

You certainly hope new visitors simply click on a product right away and become a customer. However, that only happens a few percent of the time. So rather than view shopping visits as 95% bad and 5% good, use micro-conversions to change your positive outcomes to 25% or maybe even 50%.

Your goal is to get permission from these new shoppers to talk to them in the future. The most common way is through email signups.   Another popular way is to get visitors to follow you on social media. So make those things easy for them as they browse across your site. Also, make it easy for them to pin and share product images, your logo and your story. Lastly, let visitors create wishlists and make it really easy to give feedback or ask a question – more micro-conversions.


4. Segment and Experiment

Now that you have a growing audience who has granted you permission, it’s time to learn how to convert them into big buyers. The first thing to recognize is they are not a monolithic group. They are lots of mini-segments of tastes and styles and behavior. The trick is to split them up based on the behavior you’ve noticed from them into segments (there are tools for this).  Then, it’s time to craft different communications for each one and test and measure, test more and measure more until you’ve found the secret sauce for each segment.

Source - http://insider.asdonline.com/e-commerce-tips-for-retailers/ 

Exporting Info

Export - Red Hanging Cargo Container.

For businesses engaged in global trade or those just considering an international strategy, it is critical to research and assess the economic, social and political conditions of potential new markets as well as the trade policies, history and outlook of your home country. In this post and in following segments, we will take a closer look at key markets across the globe.

Free trade agreements have helped fuel business growth, raising living standards here in the United States and allowing American families to gain access to affordable goods and services. Ultimately, by removing barriers to trade, these agreements have allowed even the smallest U.S. companies to compete and thrive on a global scale, gaining access to some of the 95 percent of consumers who live outside of our borders.

Export - Red Hanging Cargo Container.

The United States has free trade agreements currently in force with 20 countries. While the U.S. economy is the largest in the world, meaning that the domestic flow of goods often takes precedence due to sheer size, international trade is a critical component of the economy. According to the U.S. Department of Commerce and the , Small Business Administration trade accounts for 30 percent of the U.S. economy, and U.S. exports of goods and services reached $2.3 trillion in 2014.

Happy Thanksgiving!

cropped-new.ldbenterprises.com_

We are celebrating 13 years this year. We started our business in 2003.

Thanks a million for letting us take care of you! Our job would not be complete without your acquaintance.

Have a Great Thanksgiving

Export Knowledge

export-knowledge

Paying Custom Duties and Taxes when Shipping Products from US

Goods shipped may incur Duty and VAT when shipped to international destinations. Customs Duty is a tariff or tax imposed on goods when transported across international borders. The purpose of Customs Duty is to protect each country’s economy, residents, jobs, environment, etc., by controlling the flow of goods. VAT is (similar to Sales tax in US) a consumption tax assessed on the value added to goods and services. This national/local tax applies more or less to all goods and services that are bought and sold for use or consumption in the Community. Total amount of Duty and VAT varies based on the destination country, nature of the product (Harmonized Code), country of manufacture and value of the product. There is no way to predict this value ahead of time.

  • eCommerce retailers must bring clarity: Most eCommerce retailers clarifies in their terms and conditions that the person receiving a shipment is obliged to pay Duty and VAT. In some cases, the shipped can choose a private carrier (FedEx, UPS or DHL) and send a shipment to cover the cost of duties and VAT. In such situation, the shipper gets billed later once the Duty and VAT gets calculated and product delivered. The sender does not have any option to pay Duty and VAT when shipping smaller consumer related items via USPS. Duty and VAT, if applicable, must then be covered by the person receiving the shipment. Individuals buying products from US should be careful about these extra charges and must read the supplier’s website on the responsibilities for covering these charges.
  • Calculating duties/taxes: Customs officials use a shipment’s declared value (the value the shipper declares on the goods being shipped), along with the description of the goods, to determine duties and taxes. It is important to ensure that the declared value claimed is accurate. Inaccurate declared value is one of the most prevalent reasons for duty and tax disputes. A shipment’s declared value represents the selling price or fair market value of the contents of the shipment, even if not sold. The first step in determining duty and tax information is to identify the product classification number, i.e. Harmonized System or Schedule B number for your product. More importantly, your goods won’t ship without this number on key shipping documents. A Schedule B number is a 10-digit number used in the United States to classify physical goods for export to another country. The Schedule B is based on the international Harmonized System (HS) of 6-digit commodity classification codes. There is a Schedule B number for every physical product, from paperclips to airplanes. The Census Bureau sponsors a free online tool called the Schedule B Search Engine. Each country’s government that list tariff (duty) rates by each product’s harmonized System code. you may visit export.gov to get the latest publication and details. It is best to check with your shipper or fulfillment service provider to assist you with this research.
  • Can we ship any product?: Generally speaking, there is no restriction and most items are permitted to be shipped internationally. The items which can be shipped falls in category of Clothing, DVDs, electronic, magazine, books etc. However, certain items are prohibited such as biological materials, bacteria or virus samples, firearms or their parts, flammable products, hazardous waste material, lottery tickets or other gambling items, money or other forms of money or cash equivalents. We also cannot ship alcohol.
  • Products manufactured in US has advantage: Some countries have very high duties and taxes; some have relatively low duties and taxes. If your product is primarily made in the U.S. of U.S. originating components it may qualify for duty-free entry into countries with which the U.S. has a free trade agreement. US currently have free trade agreements with more than 20 countries including Canada and Mexico. Targeting “Free trade agreement” countries is a good market entry strategy because buyers pay less tariff for goods made in the U.S. compared with similar goods from countries without “Free trade agreement”. Country of manufacture, therefore, must be stated when preparing “bill of lading”. Products manufactured in China or India but shipped from US do not qualify any advantage of “Free trade agreement”.

 

Increase Leads and Sales

The largest business and industry show in Nebraska and the Midwest — the 26th Biennial Omaha Products Show for Business & Industry is coming to Omaha this year —- on Sept 2-3, 2015 at the CenturyLink Center Omaha.     Plan to showcase your Company!  You can do a seminar for free!!   Get in NOW or let companies you know about the show!


Attached is the press release.  Please feel free to use in your newsletters, calendar of events, web site, etc.  Also, please feel free to forward to others that may be interested in exhibiting or attending the show.  Press Release


The show is sponsored by the Institute of Supply Management (the buyers from the top 300 plus companies in Nebraska).  They have a booth at the show and join them at the Opening Luncheon!  The Society of Manufacturing Engineers have a booth and are at the show.  Join them as they and Downtown Omaha Inc host the Wed complimentary Exhibitor Reception.   The Nebraska Chamber of Commerce  is at the show.  Join them and President Barry Kennedy at the Wednesday Opening Luncheon! 


The show is a business and industry show — office products, office supplies, construction , buildings, staffing, career info, printing, packaging, education, trucking, machine tools, forklifts, industrial, engineering, robotics, machinery, etc…. are all a part of the show.


If you do business in Nebraska, Iowa, Kansas, Minnesota, South Dakota, North Dakota, Colorado — you want to be at the show!  Show others you are still in business and ready for business! Omaha Products Show Info and Sponsor Info


There is a Job & Career Pavilion – sponsored by OmahaJobs.com, a Health & Wellness Pavilion, and a Technology Pavilion. Don’t be left out!  Do you want to meet new clients and customers?  Increase sales?  Low cost and easy payback and ROI.  Save gas, save time, and save money by being at the show.  All at one place and one location — the Omaha Products Show - Sept 2-3, 2015 at the CenturyLink Center Omaha!


The Omaha Products Show for Business and Industry exists to help your business increase leads and sales.  Gain valuable exposure, connect with new customers face to face, generate new leads and sales.  Maximize your investment by putting on a seminar, be a sponsor, use social media to have prospects come see you at the show, increase your name recognition, brand, and leads through networking and meeting others.  Be a part of the excitement at the 26th Biennial show.  The place to be in Omaha and the Midwest on Sept 2-3, 2015 at the Centurylink Center! 


One booth is only $550.00.  10% discount on the 2nd booth and for 3 or more booths – bulk rate discount.  See the web site for the newsletters, application form, and other info.  www.showofficeonline.com.
We hope all is going well with you.  Let us know if you are interested or would like more information on the Omaha Products Show.  Thanks in advance.



Member of Sarpy County – Chamber of Commerce

Sarpy County- Chamber of Commerce

Liu & DB Enterprises INC is proud to announce that we are now member of Sarpy County- Chamber of Commerce since 2013. Here is the brief description of this great community.

The Sarpy County Chamber proudly serves the communities of Bellevue, Gretna, La Vista, Papillion, Springfield, and greater Sarpy County as the primary business resource in SarpyCounty.  The Chamber is a membership organization comprised of local business owners and executives who believe strongly in the free enterprise system.  The Chamber provides a host of programs and services designed to help businesses of all sizes grow and prosper.

Source : Sarpy County – Chamber of Commerce

INCREASE IN MEDIA PRICES BOON OR BANE, CHECK OUT THE BELOW ARTICLE – CMC CHAIRMAN WONG

http://upload.wikimedia.org/wikipedia/commons/0/08/Nintendo_GameCube_Game_Disc_and_Wii_Optical_Disc.jpg
Optical-Disc Industry is Sellers’ Market Now: CMC Chairman Wong

Taipei, June 10, 2011 (CENS)–Thanks to excessive demand, the profit margins for optical-disc makers have turned positive, while CD-R disc prices are expected to rise by 20% in the second half, according to CMC Magnetics Corp. chairman Robert Wong.

Ritek Corp., another major optical-disc maker in Taiwan, also pointed out that disc prices have been rising this year due to rising material prices, adding that disc prices are expected to further climb in the third quarter.

Wong said that many local optical-disc makers have been withdrawing from the business, while some Japanese disc makers also stopped production after the massive earthquake in March. CMC has raised all its disc prices by an average 30% in March.

The supply shortage of CD-R discs has pushed up prices by about 40% since early this year, the first since 2009, Wong said, while the price adjustment has been accepted by customers.

The chairman pointed out that the optical-disc sector has turned into a sellers’ market to benefit CMC`s future operation.

CMC is very optimistic toward sales in the second half, saying that flooding orders are filling production lines throughout the year-end, and may raise prices, while predicting fourth quarter operations to turn profitable.

Press Release

Liu & DB Enterprises INC - Press Release

 

  • INCREASE IN MEDIA PRICES BOON OR BANE, CHECK OUT THE BELOW ARTICLE – CMC CHAIRMAN WONG http://upload.wikimedia.org/wikipedia/commons/0/08/Nintendo_GameCube_Game_Disc_and_Wii_Optical_Disc.jpg Optical-Disc Industry is Sellers’ Market Now: CMC Chairman Wong Taipei, June 10, 2011 (CENS)–Thanks to excessive demand, the profit margins for optical-disc makers have turned positive, while CD-R disc prices are expected to rise by 20% in the second half, according to CMC Magnetics Corp. chairman Robert Wong. Ritek Corp., another major optical-disc maker in Taiwan, also ...
  • Member of Sarpy County – Chamber of Commerce Sarpy County- Chamber of CommerceLiu & DB Enterprises INC is proud to announce that we are now member of Sarpy County- Chamber of Commerce since 2013. Here is the brief description of this great community. The Sarpy County Chamber proudly serves the communities of Bellevue, Gretna, La Vista, Papillion, Springfield, and greater Sarpy County as the primary business resource in SarpyCounty.  The Chamber ...
  • Increase Leads and Sales The largest business and industry show in Nebraska and the Midwest — the 26th Biennial Omaha Products Show for Business & Industry is coming to Omaha this year —- on Sept 2-3, 2015 at the CenturyLink Center Omaha.     Plan to showcase your Company!  You can do a seminar for free!!   Get in NOW or let ...
  • Export Knowledge export-knowledgePaying Custom Duties and Taxes when Shipping Products from US Goods shipped may incur Duty and VAT when shipped to international destinations. Customs Duty is a tariff or tax imposed on goods when transported across international borders. The purpose of Customs Duty is to protect each country’s economy, residents, jobs, environment, etc., by controlling the flow ...
  • Happy Thanksgiving! cropped-new.ldbenterprises.com_We are celebrating 13 years this year. We started our business in 2003. Thanks a million for letting us take care of you! Our job would not be complete without your acquaintance. Have a Great Thanksgiving
  • Exporting Info Export - Red Hanging Cargo Container.For businesses engaged in global trade or those just considering an international strategy, it is critical to research and assess the economic, social and political conditions of potential new markets as well as the trade policies, history and outlook of your home country. In this post and in following segments, we will take a closer ...
  • Increase Your Online Sales: E-Commerce Tips for Retailers ecoomerceFollowing these simple e-commerce tips can help boost your online retail sales. 1. Tell Your Customer’s Story In a recent interview with Venture Capitalist Hunter Walk, Lee Zalben of Peanut Butter & Co. discussed his formula for growing from one retail location into an e-commerce powerhouse.  The cornerstone of his two-way communication with customers is recipes.  His company ...