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Increase Your Online Sales: E-Commerce Tips for Retailers

Following these simple e-commerce tips can help boost your online retail sales.
1. Tell Your Customer’s Story
In a recent interview with Venture Capitalist Hunter Walk, Lee Zalben of Peanut Butter & Co. discussed his formula for growing from one retail location into an e-commerce powerhouse. The cornerstone of his two-way communication with customers is recipes. His company creates its own content to market their peanut butter products, but it is the multiplication of these efforts through the creative recipes of customers that is the gas on the fire. Now, what’s so revolutionary about that – food + recipes?
Nothing. But the broader lesson is that any brand, in any industry is just an ingredient in their customers’ lives. Your product is an ingredient in the outfit recipe, the room recipe, or the morning routine recipe. Simply ask customers what “recipe” they are creating with your product. “Show us the room where you put our table,” or “Show us what you’re wearing our tie with.” People like to share, but they need a little encouragement. This is one of the most important e-commerce tips that retailers can follow for engagement.
2. Thank Yous and Check Ins
The “thank you” adds a personal touch to your brand to separate you from everyone else who is not doing it (especially mass-merchants). The “check-in”, however, can lead in many beneficial directions including by opening up a conversation with customers. Benefits include: a) heading off a complaint, b) getting specific product feedback, and c) facilitating sharing and referrals.
3. Take the Long View (by focusing on “micro-conversions”)
What does the long view mean in e-commerce? It means micro-conversions.
You certainly hope new visitors simply click on a product right away and become a customer. However, that only happens a few percent of the time. So rather than view shopping visits as 95% bad and 5% good, use micro-conversions to change your positive outcomes to 25% or maybe even 50%.
Your goal is to get permission from these new shoppers to talk to them in the future. The most common way is through email signups. Another popular way is to get visitors to follow you on social media. So make those things easy for them as they browse across your site. Also, make it easy for them to pin and share product images, your logo and your story. Lastly, let visitors create wishlists and make it really easy to give feedback or ask a question – more micro-conversions.
4. Segment and Experiment
Now that you have a growing audience who has granted you permission, it’s time to learn how to convert them into big buyers. The first thing to recognize is they are not a monolithic group. They are lots of mini-segments of tastes and styles and behavior. The trick is to split them up based on the behavior you’ve noticed from them into segments (there are tools for this). Then, it’s time to craft different communications for each one and test and measure, test more and measure more until you’ve found the secret sauce for each segment.
Source - http://insider.asdonline.com/e-commerce-tips-for-retailers/
Exporting Info

For businesses engaged in global trade or those just considering an international strategy, it is critical to research and assess the economic, social and political conditions of potential new markets as well as the trade policies, history and outlook of your home country. In this post and in following segments, we will take a closer look at key markets across the globe.
Free trade agreements have helped fuel business growth, raising living standards here in the United States and allowing American families to gain access to affordable goods and services. Ultimately, by removing barriers to trade, these agreements have allowed even the smallest U.S. companies to compete and thrive on a global scale, gaining access to some of the 95 percent of consumers who live outside of our borders.
The United States has free trade agreements currently in force with 20 countries. While the U.S. economy is the largest in the world, meaning that the domestic flow of goods often takes precedence due to sheer size, international trade is a critical component of the economy. According to the U.S. Department of Commerce and the , Small Business Administration trade accounts for 30 percent of the U.S. economy, and U.S. exports of goods and services reached $2.3 trillion in 2014.
American Leadership Award by AEI

American Leadership Award presented to Liu & DB Enterprises INC –
Awarded by AEI
Happy Thanksgiving!

We are celebrating 13 years this year. We started our business in 2003.
Thanks a million for letting us take care of you! Our job would not be complete without your acquaintance.
Have a Great Thanksgiving
Export Knowledge

Paying Custom Duties and Taxes when Shipping Products from US
Goods shipped may incur Duty and VAT when shipped to international destinations. Customs Duty is a tariff or tax imposed on goods when transported across international borders. The purpose of Customs Duty is to protect each country’s economy, residents, jobs, environment, etc., by controlling the flow of goods. VAT is (similar to Sales tax in US) a consumption tax assessed on the value added to goods and services. This national/local tax applies more or less to all goods and services that are bought and sold for use or consumption in the Community. Total amount of Duty and VAT varies based on the destination country, nature of the product (Harmonized Code), country of manufacture and value of the product. There is no way to predict this value ahead of time.
- eCommerce retailers must bring clarity: Most eCommerce retailers clarifies in their terms and conditions that the person receiving a shipment is obliged to pay Duty and VAT. In some cases, the shipped can choose a private carrier (FedEx, UPS or DHL) and send a shipment to cover the cost of duties and VAT. In such situation, the shipper gets billed later once the Duty and VAT gets calculated and product delivered. The sender does not have any option to pay Duty and VAT when shipping smaller consumer related items via USPS. Duty and VAT, if applicable, must then be covered by the person receiving the shipment. Individuals buying products from US should be careful about these extra charges and must read the supplier’s website on the responsibilities for covering these charges.
- Calculating duties/taxes: Customs officials use a shipment’s declared value (the value the shipper declares on the goods being shipped), along with the description of the goods, to determine duties and taxes. It is important to ensure that the declared value claimed is accurate. Inaccurate declared value is one of the most prevalent reasons for duty and tax disputes. A shipment’s declared value represents the selling price or fair market value of the contents of the shipment, even if not sold. The first step in determining duty and tax information is to identify the product classification number, i.e. Harmonized System or Schedule B number for your product. More importantly, your goods won’t ship without this number on key shipping documents. A Schedule B number is a 10-digit number used in the United States to classify physical goods for export to another country. The Schedule B is based on the international Harmonized System (HS) of 6-digit commodity classification codes. There is a Schedule B number for every physical product, from paperclips to airplanes. The Census Bureau sponsors a free online tool called the Schedule B Search Engine. Each country’s government that list tariff (duty) rates by each product’s harmonized System code. you may visit export.gov to get the latest publication and details. It is best to check with your shipper or fulfillment service provider to assist you with this research.
- Can we ship any product?: Generally speaking, there is no restriction and most items are permitted to be shipped internationally. The items which can be shipped falls in category of Clothing, DVDs, electronic, magazine, books etc. However, certain items are prohibited such as biological materials, bacteria or virus samples, firearms or their parts, flammable products, hazardous waste material, lottery tickets or other gambling items, money or other forms of money or cash equivalents. We also cannot ship alcohol.
- Products manufactured in US has advantage: Some countries have very high duties and taxes; some have relatively low duties and taxes. If your product is primarily made in the U.S. of U.S. originating components it may qualify for duty-free entry into countries with which the U.S. has a free trade agreement. US currently have free trade agreements with more than 20 countries including Canada and Mexico. Targeting “Free trade agreement” countries is a good market entry strategy because buyers pay less tariff for goods made in the U.S. compared with similar goods from countries without “Free trade agreement”. Country of manufacture, therefore, must be stated when preparing “bill of lading”. Products manufactured in China or India but shipped from US do not qualify any advantage of “Free trade agreement”.
Increase Leads and Sales
Intelligent Frequency Resolution Counter VC3165

Contents |
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Based on microprocessor. |
Frequency, period and equal-precision measurement. |
8 digit LED display. |
Range from 0.01Hz to 2.4GHz. |
stability and low cost. |
Convenient and safe to operate. |
1) CH. A (0.01Hz – 50MHz) |
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2) CH.A (50MHz- 2.4GHz) |
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3) Resolution: | depends on gate time control setting. | ||||
4) Precision: | standard time error (t) x frequency (f) +1d | ||||
5) Power supply: | 220V/110V | ||||
6) Weight: | 1.6kg | ||||
7) Dimension: | 270mm x 215mm x 100mm | ||||
Packing list: | Manual, power cord and test probe. |
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Dual Function Repair Station A950plus

This is a dual function station that combines a hot tweezer with a soldering iron.This is great for crowded circuit boards. Aoyue is a leading manufacturer in china and Europe and now this product line is just being introduced to the us market.This is a very high quality unit, not like most of the other imports…
60 watt hot tweezers.. |
35 watt soldering iron .. |
24 volt output to prevent circuit damage from the iron.. |
long life heat element made from anti-static materials to protect sensitive components. |
950 station, | b005 soldering tweezers, | e003 soldering tweezers holder |
b001 soldering iron, | 30150j heat resistant pad, | 201843 flat tweezers tip and 201842 pointed tip. |
SMD Rework Station Nozzles



$250. Comparing to Ebay price, it is really a good deal!
Email us which nozzles you need or put them into your
purchase comment part so that we can ship you right items.
Deluxe Soldapullt Desoldering Vacuum Pump DS017

Description:
This portable, spring-loaded tool removes solder around component leads in PC board holes during desoldering applications. Simple-push-button trigger allows for easy one-hand loading and operation. 1/8″ I.D. Teflon tip self-cleans each time pump plunger is depressed. Deluxe Model DS017 is made of high-impact plastic.
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Aoyue Dual Function Repair System

Specifications:
Power Consumption |
150W |
(Station) Output Voltage |
24V |
(Station) Vacuum Generator |
Vacuum pump, double cylinder |
(Station) Vacuum Pressure (Max) |
600mmHG(24in.HG) |
Soldering iron parts |
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Power Consumption |
24V-35W |
Temperature Range |
200C-480C/392F-896F |
Temperature Stability |
10C-18C |
0.5C-0.9C |
|
Tip to Ground Resistance |
Under 2¦¸ |
Top to Ground Potential |
Under 2Mv (Typ 0.6MV) |
Cord Assembly |
1.2m (ft) |
Desoldering Gun Parts |
|
Power Consumption |
24V-50W |
Temperature |
380C-480C/716F-896F |
Nozzle to Ground Resistance |
Under 2¦¸ |
All-In-One Station – Top Model of Rework Station

ESD Safe Unit.. |
De-soldering gun with vacuum pump.. |
Air Flow gauge and knob adjustment for the hot air flow.. |
Microprocessor precisely controls temperature and airflow.. |
Digital display of hot air set and actual temperature as well as its airflow.. |
Hot Air Gun is also designed with a unique 15-minute stand-by auto sleep mode. It will return to the previous setting when the handle is lifted up again.. |
Auto cool-off process that leaves the blower on until the nozzle is cool, this prolongs life of the heating element and to ensure safety.. |
Maintains a constant set temperature when the set and the value is reached.. |
Lead Free Type Soldering Iron – heats up very quickly and has a smoke absorber.. |
Soldering/Desoldering Super Value Pack

852 Soldering/Desoldering Machine | $93 |
Tip Set(10 Different Types) | $35 |
Solder Material (Solder Bar + Solder Wire) | $40 |
Nozzles (6 different type of nozzles) | $25 |
Plastic Vacuum | $20 |
Solder Paste | $1.5 |
Total | |
Package Set Price | $189 |
You save | $25.5 |
852D, 852D+ in our website. Welcome to call in or email for inquiry.
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$209 for the pack.
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$228.99 for the pack.